Why Every Business Needs a Video
Updated: Mar 10
Your marketing outreach strategy is essential on how you grow your clientele, that's no secret. How you advertise and the medium in which you advertise has to be impactful and engaging — therefore choosing the best strategy and the most efficient way to reach your customers is crucial. Of the media available, creating videos remains the most recommended. If you're looking to take your business to the next level and brand yourselves better, here’s why video is the way to go.
Video content is much more appreciated, as it relates and connects better with potential customers. Nothing reaches out and appeals to your customers more than a good commercial. Rather than just telling your customers who you are and what you do, it actually gives face to your business making it a little more personable. This goes a long way in making yourself appealing and establishing that important connection with your customer. This improves your presence and makes a lasting impression on your audience.
Communicate more in less time with video.
It is a scientific fact that watching videos are processed several times faster than reading articles. Watching videos is essentially a passive experience and captures the attention of the audience much more easily than text. This greatly enhances the amount of information you can convey to your viewers without losing their attention. In this way, commercials are certainly a step-up from text advertising.
High adaptability on different platforms.
Video content is very adaptable and is not limited to the platforms it can be shared on. Currently, there are virtually limitless avenues for sharing commercials, from websites to the numerous social media platforms. This versatility proves key in current marketing models. The omnipresence provided is key in cementing your appeal to customers and it also stretches your horizon and casts a wider net of target audiences. This certainly increases your reach and will take your business to newer markets!
Video content is much more favoured by search engines.
Traffic trends analytics reveal that pages with videos are much more likely to rank on Google’s first page. Well created video content therefore greatly improves the traffic to your site, increasing your reachability. Search engine optimization is a vital part for any business in the modern online market and video simply gives you an edge over your competitors.
Video keeps you competitive.
Marketing analysis shows that approximately 80% of all businesses are using video. Marketing through video is a proven medium and its increasing usage means how fast you implement video into your marketing strategy will impact your presence online and ensure you don’t lag behind. Excellent commercials definitely increase your appeal to customers over less adaptable competitors.
In today’s fast-paced business world, you’ll need the most efficient marketing strategy available. Commercials offer plenty and are definitely among the best means to reaching and keeping your customers. This will set you well on your way to achieving your milestones and many more.
Ready to grow? Set yourself up for the future by creating a branded video for your business. At Distorted Studios, we're a digital marketing agency that will ensure your video perfectly represents your brand and effectively communicates who you are, what you do, and why you do it. Have a chat with us today to see how we can help you bring your ideas to life!